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U.S. Pouch Demand* (Millions of Dollars)
          % Annual Growth
  1998
2003
2008
2013
03/98
08/03
Item
           
GDP (bil $)
8,747
10,988
14,300
18,300
4.7
5.4
$ Pouches/000$ GDP
0.29
0.34
0.36
0.39
   
             
Pouch Demand (bil units)
52
69
87
109
5.8
4.7
cents/unit
4.9
5.4
6.0
6.4
2.0
2.1
             
Pouch Demand Total (mil $)
$2,566
$3,715
$5,205
$7,050
7.7
7.0
By Type:
           
Flat
2,396
3,091
3,945
5,025
5.2
5.0
Pillow
1,521
1,850
2,275
2,775
4.0
4.2
Side Seal
875
1,241
1,670
2,250
7.2
6.1
Stand Up
170
624
1,260
2,025
29.7
15.1
             
By Market:
           
Food
2,041
2,936
4,115
5,545
7.5
7.0
Nonfood
525
779
1,090
1,505
8.2
6.9
             
By Producer:
           
Captive
2,310
2,945
3,740
4,800
5.0
4.9
Merchant
256
770
1,465
2,250
24.6
13.7
             
* Source:
The Freedonia Group, Inc.
           
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